As a certified PR agency with many years of experience, we support companies, organisations and personalities, communicate clearly, credibly and effectively - across all relevant channels.
We combine traditional public relations with digital communication and strategic consulting. We not only keep an eye on the media, stakeholders and target groups, but also on current developments relating to Artificial intelligence and its influence on PR content, visibility and relevance. This is how we ensure that communication not only works today, but is also found and understood tomorrow.
Our range of services includes traditional media relations, digital communications, strategy and positioning work, storytelling, CEO positioning, stakeholder management, corporate communications, product PR, crisis communications and event management.
Strategic Consulting
What does strategic PR consulting mean for us?
For us, strategic PR consulting does not start with individual measures, but with the big picture. Together with our clients, we develop clear communication strategies based on corporate goals, attitude and relevant topics.
This results in customised PR concepts which - depending on the initial situation - can be implemented in a strong Corporate positioning or a clearly profiled CEO positioning become visible. The aim is to create content that is relevant, understandable and effective in the long term for media, stakeholders and target groups. We always keep an eye on how the visibility and impact of PR content changes in the context of digital channels and AI-based playout.
FFor whom is strategic PR consulting useful?
A professional PR strategy is relevant for companies of all sizes. Especially when organisations are growing, launching new products or services, positioning themselves clearly in the market or want to strengthen their reputation in a targeted manner. Strategic PR creates orientation, supports the development of topic leadership and ensures that communication is consistent, credible and sustainable.
Media relations
What do we mean by media relations?
For us, media relations means a targeted and continuous dialogue with editorial offices. This includes press releases, interviews, topic placements, press conferences, background discussions and press trips. The aim is to place relevant content, projects and messages from companies, organisations and personalities in suitable media and to categorise them journalistically.
What is the purpose of traditional media work?
Traditional media work creates trust, credibility and lasting visibility in the public eye. Especially in times when editorial content becomes the central currency for GEO- and AI-based systemsa new, golden era is dawning for traditional media work.
Journalistically prepared content is not only relevant for readers, but also for search engines and AI response systems. In combination with digital channels, a particularly effective form of communication is created: content is easier to find, categorised and effective in the long term - and has a lasting impact on image, reputation and topic leadership.
Corporate PR
What is corporate PR all about?
Corporate PR focuses on the company as a whole - its attitude, values, strategy and responsibility. In contrast to product PR, this is not about individual products or services, but about the overarching positioning of the organisation in the public eye.
The aim is to build trust, provide orientation and anchor the company as a credible player in its environment. To achieve this, we develop clear lines of communication, tell relevant corporate stories and strengthen the company's reputation in the long term and consistently across all channels.
What role do storytelling, reputation and issue management play?
Good storytelling makes complex relationships understandable and transports topics, values and strategic goals to the outside world in a comprehensible way. Reputation management ensures that the company's public image is actively shaped, protected and further developed.
Issue management means recognising social, political or media developments at an early stage, classifying them and supporting them with communication - before risks arise. In challenging situations, professional crisis PR helps to maintain the ability to act and secure trust.
We constantly monitor the effectiveness of our measures. We implement international corporate PR together with experienced partner agencies from our network. SEC Newgate um.
Product PR
What is product PR all about?
Product PR focuses on individual products or services. The focus is on benefits, special features and relevance for the respective target group. The aim is to make products visible, explain them in an understandable way and prepare them journalistically so that they are recognised in suitable media and channels.
While corporate PR positions the company as a whole, product PR ensures that specific offers receive attention - at the right time, in the right environment and with the right story.
How do we provide concrete support in product PR?
We develop customised product PR strategies and implement them through targeted media relations. This includes press releases, topic placements and establishing and maintaining contacts with journalists and content creators as part of influencer collaborations.
What measures are used in product PR?
Depending on the product, market and target group, we utilise different measures - such as product samplings for editorial teams, launch events or other presentation formats. Media co-operations also offer the opportunity to accompany new products editorially and make them visible outside of traditional advertising.
This is complemented by high-quality image and video material as part of content production. All measures are customised and strategically aligned to the product, target group and market.
Sustainability communication
What do we mean by sustainability communication?
For us, sustainability communication does not start with fine words, but with substance. Green claims without a strategy are seen through - by journalists
as well as from the public. Realistic goals, comprehensible measures and economically viable solutions are required.
This is exactly where our consultancy comes in. We initially support companies in the strategic categorisation of their sustainability activities and develop a credible communication strategy based on this. This includes the definition of clear sustainability goals, the identification of relevant target and dialogue groups as part of a stakeholder analysis and the development of consistent messages.
PR plays a decisive role in this - not as a whitewash, but as a honest translator between business, society and the media. The professional basis for this is clearly anchored in our organisation: Managing Director Christina Brandenstein is certified as a Sustainability Communications Expert and contributes this expertise directly to strategic consulting.
Why is sustainability communication important?
Sustainability becomes credible when it is internalised in the business model, thought about in the long term and communicated transparently. This is the only way to build trust with the media, stakeholders and the public.
Professional sustainability communication creates orientation, strengthens the company's reputation and ensures that corporate responsibility is understood and taken seriously - today and in the future.
Digital and social media
What does PR in digital and social media involve?
PR in digital and social media combines traditional public relations with strategic online communication. We develop social media strategies based on corporate goals, target groups and relevant topics - and ensure that content is not only played out, but also recognised, categorised and disseminated.
This includes editorial planning, ongoing support for relevant channels, content production and the targeted development and maintenance of contacts with influencers and content creators. We also support companies and managers with training and coaching to increase their digital visibility and professionally integrate social media into their overall communication.
Why are social media - especially LinkedIn - so important for companies?
Today, social media are a central component of professional corporate communication. Above all LinkedIn has established itself as the most important platform for companies, brands and executives. This is where expertise, attitude and topic leadership become visible - for the media, stakeholders, potential employees and AI-based information systems alike.
We help companies to use LinkedIn strategically: with clearly positioned content, informative and relevant postings and continuous interaction. This creates trust, reach and a direct connection to your own community - and at the same time a strong digital presence, which is also becoming increasingly important in the context of GEO and AI-based findability.
Event Management
Event management by Brandenstein Communications - what does that mean for us?
For us, event management is a central component of modern PR work. We take on the conception, planning and realisation of events - from corporate events and employee events to customer events and product presentations through to conferences and trade fair appearances. As an agency, we have already successfully realised numerous events in a wide variety of formats and bring this experience to every new project.
Operational management and implementation is carried out by, among others Julia Teizer, certified event managerWe are an event management company that organises events in a structured, professional manner and with a keen eye for detail. We always think of events as part of the overall communication and ensure a clear line in terms of content and organisation.
What role does event management play for companies?
Events create something that cannot be replaced digitally: People come together in person. They enable direct dialogue, real encounters and immediate feedback. In an increasingly digital and AI-influenced world of communication, such formats are becoming even more important.
For companies, events provide a platform for making contact with customers, employees and key stakeholders, deepening relationships and building trust. They strengthen brand loyalty, bring topics to life and create space for dialogue - where communication is most effective: in personal interaction.
Stakeholder Management
What do we mean by stakeholder management at Brandenstein Communications?
Strategic stakeholder management is a central component of professional corporate communication. It involves targeted, continuous dialogue with relevant stakeholder groups - from employees and customers to the media, authorities and partners through to investors. The aim is to build relationships, strengthen trust and maintain networks in the long term.
At the same time, structured stakeholder management helps to recognise expectations at an early stage, classify issues and identify and minimise potential communication risks in good time.
How do we support stakeholder management?
Our work begins with an in-depth analysis of the relevant target groups and the identification of key contacts as part of a Stakeholder mappings. Building on this, we develop clear communication strategies and specific measures that make dialogue with stakeholders meaningful and effective.
Relationship management is at the centre of this: continuous exchange, clear messages and a good sense of interests and developments. In addition, monitoring and issue management ensure that companies are informed about relevant topics at an early stage and remain capable of taking action. In this way, we support our clients in not only taking care of their stakeholders, but above all Long-term, resilient relationships build up.
Crisis PR
What is crisis communication - and why can it do more than limit damage?
Crisis communication comes into play when the unexpected happens and companies are under particular public scrutiny. In such situations, fast, clear and strategic communication is crucial in order to provide orientation, maintain trust and limit reputational damage.
At the same time, a crisis also offers the opportunity to take a stand. The public - and the media in particular - react positively to Open, honest and comprehensible communication. Well-done crisis PR can therefore not only minimise damage, but even contribute to a positive image in the long term. Taking responsibility, communicating transparently and acting credibly builds trust - even when things don't run smoothly.
How do we support companies in crisis situations?
Brandenstein Communications prepares companies specifically for potential crises - with clear crisis strategies and practical crisis manuals. In the event of a crisis, we provide support with internal communications, develop harmonised core messages, formulate statements and take care of ongoing press relations and the coordination of media enquiries.
Through continuous media monitoring, we keep an eye on public perception and constantly adapt our communication strategy. The aim is to remain capable of acting, to secure trust and to appear credible and professional even in challenging situations.
LinkedIn support
Why does LinkedIn play such a central role?
LinkedIn has become the most important social media platform in the business context - the number of users is also growing continuously in Austria. LinkedIn offers something special for companies, brands and managers: Organic reach still works better here than on many other channelsespecially when content is relevant, consistent and personal.
Companies can use LinkedIn to provide insights, show their attitude, position themselves as employers and enter into a direct dialogue with their community. Particularly important: CEO and management profiles are becoming increasingly important - not only for reputation and trust, but also for GEO and AI-based findability. Personal profiles are often weighted more heavily by media, stakeholders and AI systems than anonymous brand presences.
How do we support companies on LinkedIn?
Our LinkedIn support starts with an in-depth analysis of your existing presence and the relevant competition. Based on this, we develop a clear content strategy with defined core messages.
The LinkedIn support is closely interlinked with the ongoing PR work. Content, topics and timing are strategically coordinatedso that media relations and LinkedIn communication reinforce each other. These synergies ensure greater visibility, consistent messages and a stronger impact across all channels.
We set up company and personal profiles strategically, develop and design content as part of content management and support ongoing communication. This also includes active Community Management - i.e. interaction, dialogue and networking with relevant users and companies. We regularly review the impact of the measures using defined KPIs and adjust the strategy on an ongoing basis.
SEO & GEO
What is SEO - and how does it benefit your company?
SEO (Search Engine Optimisation) ensures that content is visible and findable in traditional search engines - ideally at the top of the search results. For companies, this means: relevant reach, qualified enquiries, greater brand awareness and trust built up over the long term.
Good SEO is not limited to keywords or technology. High-quality content, clear messages and a consistent digital presence that is categorised as relevant and reliable by search engines are crucial.
What added value does GEO (Generative Engine Optimisation) offer?
GEO (Generative Engine Optimisation) extends this approach to include AI-based search and response systems. The aim is to position content in such a way that it is not only found by generative AI tools, but also optimised. as a trustworthy source can be used.
Generative engines are increasingly evaluating content according to context, public visibility and categorisation by third parties. Editorial reporting, interviews, specialist articles and opinion pieces in reputable media are becoming increasingly important. What takes place journalistically and is categorised publicly is considered particularly relevant for AI systems.
Why is PR the basis for SEO and GEO?
Today, digital findability no longer occurs in isolation. PR is becoming a prerequisite for visibility - in search engines as well as in AI systems. Strategic media work, clear positioning and credible content directly contribute to SEO and GEO.
As a PR agency, we support companies in setting up communication in such a way that it achieves maximum visibility, clear categorisation and a lasting effect of trust for both search engines and AI-based systems.
CEO Positioning
What does CEO positioning mean today?
CEO positioning describes the strategic positioning of company leaders in the public eye. At a time when markets are becoming more complex, information faster and communication more personal, CEOs are gaining in importance. People as credible senders more and more important.
The aim is to make CEOs visible as competent, authentic and relevant personalities who stand for the values, attitude and strategic issues of their company. A clearly positioned leader creates orientation, trust and credibility - both internally and externally.
How do we support CEO positioning?
Brandenstein Communications develops holistic positioning strategies that combine personality, corporate goals and relevant topics. We develop clear narratives and storytelling approaches that can be used in the media and are sustainable in the long term.
Building on this, we support the planning and implementation of targeted PR measures, promote dialogue with relevant stakeholders and opinion leaders and identify suitable speaking opportunities. The result is a visible, consistent and credible CEO presence - in traditional media, on digital platforms and in the context of GEO and AI-based discoverability.
